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Why I Left Hubspot [Inbound Marketing Inquirer]

It's not youAs the title suggests, this week’s Tip Jar explains why I decided to pull the plug on Hubspot’s marketing automation software. I’ve been using it for nearly two years and before I explain why I decided to stop, I want to be clear on a few things.

Hubspot is a great company with a great product. The software was reliable and the support was great. The amount of time they invest into educating their resellers and customers is simply epic. The marketing community owes them a debt of gratitude for that and so much more.

But Hubspot and I just don’t fit anymore. I have lots of people ask me whether or not Hubspot is worth it. In this week’s newsletter I’ll use myself as a case study to demonstrate some of the pros and cons.

Tip Jar: Why I Left Hubspot

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  • Jon –

    Thanks for the feedback. I’m glad you see the value in HubSpot for the right company! A couple thoughts I wanted to post here for your community.

    1) HubSpot analytics does a lot of things Google Analytics does not. HubSpot tracks individual people and can alert your sales team when a hot lead comes back to the website or use a certain page view to start a workflow that triggers emails or other activity. GA does not do any tracking of individual users, you only get aggregate information, so it is actually quite limited when compared to HubSpot.

    2) Our CMS is the biggest area of our platform that has not had an upgrade in a while, and I can promise that this year we will be making a huge change here (no more DNN). I can’t give you all the details now / here, but stay tuned or email me. To those reading this, I can tell you that we use our CMS for HubSpot.com and all our own websites and we’re happy with the design and flexibility.

    3) Unlike hacking together WordPress, a social tool, an SEO tool, an email tool, an analytics tool, HubSpot has some huge advantages. First, it all just works together out of the box, and we have live humans in the USA who will answer your questions and solve your problems if you call us. To get someone to answer your call at WordPress and Google Analytics is impossible. Second, having all the data in one place provides unique “1+1=3” kind of value. For instance, HubSpot can trigger an email alert to your sales person when one of their leads mentions your competitor on Twitter. Or you can personalize the content on your blog article if someone has visited the pricing page of your website.

    Again, thanks for the feedback! I think the overall value of HubSpot for the right company is tremendous, far more powerful than the free tools (but yes means it is not dirt cheap).

    • Mike – Thanks for your feedback. Great point about the analytics. In fact, I didn’t even really consider it part of the analytics because (at least in my own warped mind) it’s more of a lead nurturing feature. But thanks for clarifying. I’d counter that one thing Google Analytics does allow you to do easily is attribute values to conversions and track per-visit goal value. Unless I missed something, I’m not aware that Hubspot does that.

      Glad to hear the CMS is getting an overhaul.

      I could not agree with you more about point #3 and welcome your thoughts. I did admit that not everyone has the technical capabilities to hack together the solutions that I have. And I admit it’s a “hack.” But for the record, they’re not all free tools. I’m using several premium plugins and paid services. The fact that Hubspot “just works” is definitely an advantage.

      My own situation is that I have a set of skills that allows me to create the solution that works for me for considerably less than Hubspot costs. And for what it’s worth, two of the features I wanted to implement and couldn’t with Hubspot seem to paying huge dividends already. It’s a small sample size (only 48 hours) but the results are impressive so far. I’ll cover it in the next newsletter. :)

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