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How I Work: Social Media Tools and Tactics – How I Play

This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or two or (even better) be able to contribute some of your own ideas. 

toolbelt by Ms Photo on Flickr

toolbelt by Ms Photo on Flickr

This series about social media will cover a lot of ground. Over the next few weeks, I’ll talk about:

  • Where I play: Which social networks do I use and how do I use each one?
  • Who I play with: How do I build and prune my audience?
  • What I play: What do I share with my audiences?
  • How I play: What are the tools that I use?
  • When I play: When and how frequently do I post?

This week’s article is going to reveal the tools and workflow I use on a daily basis to support my social media interaction. They reflect a mix of free, premium and professional tools. Most of them have free versions available and I’ll mention which version I use.

There may be some temptation to take a carbon copy of this approach for yourself. I can’t say whether or not that would be the right thing to do, but I think in many cases it would be better to take it one step at a time. Those steps would be planting, watering and weeding your social media audience (as presented in a previous article). My recommendation for those getting started would be to begin with a focus on content curation. Once you’re comfortable with that, start ramping up your engagement. And finally, take it to the next level by pruning and shaping your audience.

Level One: Social Media Curation

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The List Goes On

Those are the main tools I use to execute my social media presence on a day to day basis. I’ll be writing another series of How I Work posts about blogging, in which I’ll cover other tools I use for content creation. These posts have turned out to be much longer than I thought they would be. I think I see an ebook in my future!

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