This is part of a new series titled “How I Work,” in which I’ll reveal the tools and practices I use on a regular basis. If you’re just getting started with inbound marketing, this will help you figure out “what” and “how.” If you’re an experienced inbound marketer, you might find a new tip or two or (even better) be able to contribute some of your own ideas.
This series about social media will cover a lot of ground. Over the next few weeks, I’ll talk about:
- Where I play: Which social networks do I use and how do I use each one?
- Who I play with: How do I build and prune my audience?
- What I play: What do I share with my audiences?
- How I play: What are the tools that I use?
- When I play: When and how frequently do I post?
This week’s article is going to reveal the tools and workflow I use on a daily basis to support my social media interaction. They reflect a mix of free, premium and professional tools. Most of them have free versions available and I’ll mention which version I use.
There may be some temptation to take a carbon copy of this approach for yourself. I can’t say whether or not that would be the right thing to do, but I think in many cases it would be better to take it one step at a time. Those steps would be planting, watering and weeding your social media audience (as presented in a previous article). My recommendation for those getting started would be to begin with a focus on content curation. Once you’re comfortable with that, start ramping up your engagement. And finally, take it to the next level by pruning and shaping your audience.
Level One: Social Media Curation
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The List Goes On
Those are the main tools I use to execute my social media presence on a day to day basis. I’ll be writing another series of How I Work posts about blogging, in which I’ll cover other tools I use for content creation. These posts have turned out to be much longer than I thought they would be. I think I see an ebook in my future!
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