Last night, I had the pleasure of attending the New Hampshire High Tech Council’s third annual TechOut competition. I listened to five pitches and talked with several of the startups. One in particular made me think about where we are in social media in 2014 and how we’ve come full circle. But first, what is TechOut? […]
Domesticating IT blog posts pertaining to social media.
Somewhere in a NYU office, Clay Shirky is leaning back in his chair with a satisfied grin on his face thinking, “I told you so.” He’s much too polite to say it out loud, but he’s almost certainly thinking it. Because that’s the first thing I thought this morning after hearing news that there was […]
I had the pleasure of interviewing Jen Falasca, who is currently the community manager at SmartBear Software. She’s been managing online communities since “Mark Zuckergerg was in diapers,” for such companies as Cisco, Discovery Communications and Amadeus Global Travel. She specializes in building communities and bringing people together for a common goal. She describes herself […]
Managing social media correctly is imperative in today’s business environment and keeping up to date of changes and trends within social media outlets is equally important. The following facts might surprise you and encourage you to reevaluate, if not rework, the management of your social media presence. Social media is not just for the young. […]
The first lesson businesses need to learn in the social media age is that they don’t have anywhere near as much control over their own brand as they used to have. I still run into CMOs of large corporations who approach social media like it’s a disease that needs to be quarantined and weaponized. But […]