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Archive | Conversion Rate Optimization

Top Lesson from #INBOUND14: Filling a Leaky Bucket [Slideshare]

Something really struck me yesterday: I think most digital marketers (myself included) are disproportionately focusing their efforts and resources in the wrong place. I attended Hubspot’s annual INBOUND conference this week. This event has seen incredible growth over the last few years. The first such event had several hundred attendees and this year’s attracted nearly […]

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3 Ways to Boost Your e-Commerce Sales

There are three basic metrics that determine how much revenue your e-commerce website will generate. It’s important to look at each one and maximize their performance. The good news is that they’re not additive, they’re multiplicative. That means that making incremental improvements in each area will quickly expand into a significant boost to your e-commerce […]

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