Mark your calendars! 2014 is offering several can’t miss marketing events in Boston and New York. Experts in several industries with a wide range of backgrounds will be coming together to share their marketing knowledge with event goers. Participants will take away invaluable marketing advice and be on their way to implementing their 2014 marketing goals.
While the Innovators Ignite Conference, sponsored by ReMax and taking place March 19, 2014 at the Revere Hotel in Boston, MA, is focused on Real Estate, the speakers at the conference come from a wide range of professions and will share their marketing advice and wealth of knowledge with attendees.
The business professionals who will be contributing include: Robin Chase, Transportation Entrepreneur, Founder of Zipcar; Mark Roberge, Chief Revenue Officer, HubSpot; and Bob Fulton, Co-founder & President, real.leads. This event will also feature a moderated discussion entitled “Building a Profitable Digital Marketing Strategy.”
Further afield in New York City, ClickZ Live New York will take place from March 31-April 3, 2014. It is defined as: “The Global Conference Series Designed by Digital Marketers, for Digital Marketers.” Keynote speaker Randi Zuckerberg, CEO of Zuckerberg Media and Editor-in-Chief of Dot Complicated, will take the stage on Day 1 of the conference.
Workshops begin on March 31 and deal with subjects including: “Executing a Successful Agile Marketing Plan Morning Workshop,” “How to Architect Search-Engine Friendly Blogs,” and “Effective Email Marketing Strategies: Improving Opens, Clicks, & Conversions.” Attendees will be privy to a wealth of information and learning opportunities at ClickZ Live.
Social Media Strategies Summit 2014
Also coming to New York City is the Social Media Strategies Summit 2014, one of several SM Summits taking place across the country this year. This event will give attendees the chance to learn from professionals with demonstrated social media expertise. Taking place June 11-12, 2014, the Summit invites “Any and everyone interested in learning, from proven successful industry experts, how to maximize your brand’s efforts by integrating the power of social marketing.”
Industry leaders including James Matthewson of IBM, Blake Landau of Intel, and Krissy Espindola of T Mobile will be on hand to share their experience with attendees. In a letter to delegates, Conference Producer Jen Cohen Crompton promises an excellent learning opportunity: “Through our case studies, keynotes, and collaborative labs, the SMSS will provide attendees with new and proven social media marketing strategies, and best practices from the industry’s finest.”
Later in the year, Boston will play host to INBOUND 2014 presented by HubSpot, which is mentioned by Tomeeka Farrington on socialmediatoday as one of the top four marketing conferences in 2014. Taking place September 15–18, 2014 at BCEC, Farrington writes: “Whether you’re looking to increase conversion rates on your email marketing, optimize your landing pages, acquire new business leads or even widen your professional network, Inbound 2014 is THE conference for entrepreneurs, marketers and business professionals of every industry sector to register for.”
INBOUND invites attendees from all around the world to “the world’s most remarkable business event.” The conference “provides attendees with the inspiration, education, and connections needed to transform their businesses.” It will educate business owners to evolve along with the purchasing behaviors which are changing constantly in our “connected and digital world.”
B2B Marketing Forum 2014
This October 8-10, 2014 B2B Marketing Forum 2014 will take place from October 9-10, 2014 with workshops occurring October 8, at the Westin Copley Place in Boston, MA. Registration has already begun. Material from last year’s conference is still available online through April 24, 2014. According to B2B, even if you missed attending in 2013, “B2B Marketing Forum On-Demand features recordings of 32 concurrent sessions and more than 30 hours of the best advice for modern marketers.” Last year featured “the trends, tactics, and implementation strategies available to today’s marketing leaders…dozens of speakers, networking galore, [and] tons of fun.” This year promises more of the same.
Boston and New York will provide a wealth of resources for anyone looking to develop or rework marketing strategies this year. Keeping abreast of events will only benefit your business and afford you more networking and learning opportunities. Take advantage of the marketing events discussed here and always stay on the lookout for new chances to learn.