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Attention Businesses: Humor Me for a Minute

steve ballmer toungeThe first lesson businesses need to learn in the social media age is that they don't have anywhere near as much control over their own brand as they used to have. I still run into CMOs of large corporations who approach social media like it's a disease that needs to be quarantined and weaponized. But if you've ever seen Jurassic Park, you know that nature has a way of getting its way. The same is true of social media. Seemingly innocuous and even private dealings for your business can define who you are to a huge swath of the world in a social media instant. There's a skit from an old Bill Cosby routine where he wonders why people subject themselves to the side effects and indignities of drugs. At one point, he wonders particularly about cocaine:
I said to a guy, "Tell me, what is it about cocaine that makes it so wonderful," and he said, "Because it intensifies your personality." I said, "Yes, but what if you're an asshole?"
I kind of look at social media the same way. It intensifies your personality as a company. This week, I have two diametrically opposed examples of how social media can positively or negatively shape your brand image.

Murphy's Law of Social Media

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